Business Insight for technology and ecommerce businesses

Evidence based creative thinking from experienced senior consultants

Providing bespoke insight with ROI at the heart.

  • Grow sales
  • Build market share
  • Break into new markets
  • Develop highly profitable products and services
  • Reduce customer churn
Our clients are businesses seeking fresh insight for business advantage.

They want more than data.  
They seek competitive advantage through continuous improvement.
​They understand that insight is a critical part of business success
Over 1000 research studies since 2000, for major companies in:

Software, telecoms, consumer electronics, white goods, financial services, agriculture, gaming, publishing, catering, data services, hotels, transport, aerospace, automotive, healthcare, health and beauty, engineering, accountancy, legal, insurance, travel and tourism, logistics and postal services, regulatory bodies, charities, marketing, commercial property, oil and chemicals, social care, computers and IT, pharmaceuticals, internet services, human resources, foodstuffs, trading and commodity exchanges, gambling

We provide a wide range of research services: qualitative, quantitative, data modelling, market intelligence - whatever it takes to give you business advantage!

  • Results oriented
  • Incisive
  • Relevant
  • Robust
  • High quality
  • Consultancy

Africa is a really exciting place to do business...
With 1.1 billion people as of 2013, Africa accounts for about 15% of the world's population. Africa's population is also growing, the Population Reference Bureau predicts the African population to have one of the highest growth rates in the world over the next decade, with Sub-Saharan Africa accounting for much of this. Africa's population is the youngest among all the continents; 50% of Africans are 19 years old or younger. 

African economic growth is also high in many parts, with the potential demands from the large young population making it one of the greatest growth opportunities for business over the next decades.

Many companies are investing in the region, by developing products and services specifically for African consumers.  Metro Research has several years experience in Africa, helping with market assessments and concept and product development.  We have an extensive local network around the continent that can deliver the robust insight your company needs to develop successful  business in Africa
Market opportunity assessments to map the way forward for your business
Product and service development to differentiate your business
Return on investment case studies and marketing content creation to boost sales and marketing
Everything we do is based on research and focused on ROI

Contact us

Contact us with your marketing, product development or customer service issues

Steve Morantz
Managing Director
Metro Research Ltd
+44 788 756 6462 Direct

Case studies: product development and market opportunities

Mobile handset development research

Metro conducted multi-country consumer qualitative research to help Nokia explore response to new mobile handset designs, including form factor, usability and function.

Nokia is a major mobile handset manufacturer, but has lost ground in some markets to newer entrants offering new device formats and enhanced customer focused design.  Nokia needed to revitalise its product ranges.

Using a combination of in-depth interviewing, ethnographic observation and usability testing, we conducted research in 6 countries across a consumer segmentation.

We delivered insight to the help refocus the company's EMEA strategy for product development.


Consumer online portfolios for Legal & General

Legal & General is a major UK financial services provider. As a provider of insurance, savings and investments products, most of the relationships with clients are mediated by intermediaries. Increasingly, the business seeks direct relationships and a key part of this is to offer clients access to manage their portfolios online.

We ran a programme of group workshops around the country. We gave respondents access to prototype service and explored their responses.

Using additional  in-depth profiling, we created a typology of consumers based on attitudes towards using technology to manage their portfolios. We made recommendations for targeting specific types and how to optimise the portfolio design.

Developing new mobile delivered services for illiterate people in Africa for Orange

The main objective was to develop value-added mobile services (more than voice calls) to illiterate people in AMEA.

We conducted extensive qualitative research in key West and Central African countries.

We developed a bespoke research methodology, using a combination of autophotography for collection of individual lifestyle profiles, assessment tools to identify the different ‘levels’ of illiteracy and special stimulus materials to explore concepts for mobile services.

As outputs we developed a consumer typology designed for use by product and service developers and marketing teams in creating new services.

We made extensive recommendations on what services and content types would be attractive to this significant market and how to deliver these via mobile.


Positioning fibre broadband to consumers for TalkTalk

TalkTalk is a leading UK connectivity provider. With the development of local fibre optic connections and owning it’s own ‘next generation backbone’, TalkTalk wanted to understand how to position fibre broadband to consumers.

We ran a programme of qualitative research and co-creation workshops to establish the most resonant attributes for consumers e.g. stability, speed, availability, safe for families. We matched these to advertising concepts, working closely with the retained agency.

We recommended the ideal attributes and core messages for communications to specific target groups in the consumer marketplace.

Administration and billing systems for Healthcode

Healthcode is a provider of medical software and online administration services to the healthcare insurance companies.

We conducted qualitative research and usability sessions with medical consultants, clinicians and administrators about their needs and workflows.

We explored the current Healthcode system and and proposed developments through the use of online and paper prototypes.

We provided Healthcode with a clear assessment of the path to develop Healthcode services and also made recommendations on branding and usability issues.

Gaming prize development research

The National Bingo Game is played in most of the bingo clubs in Britain. With a national prize structure winnable across millions of games played every day, getting the prize structure right is really important.  The National Game helps bring players into clubs against an aggressive competitive set of alternative leisure activities.  

We helped the National Bingo Game Association optimise its jackpot structure through qualitative and compex quantitative trade-off modelling.  The revised National Game prize structure has been implemented successfully.


Brand reputation and performance monitoring for Sage Publications

Sage is a leading international academic publisher, with a very strong presence in universities around the world.

Metro Research has run a quantitative tracking research programme to help monitor changes in brand reputation for Sage and its main competitors.

We monitor brand performance annually and make recommendations for improvement actions.

Positioning Tablets and other handheld devices

We conducted consumer research in Europe to help Orange understand the positioning and opportunities for marketing tablets and other handheld devices

Our qualitative approach included helped understand consumer mindsets with respect to tablets.

We helped Orange optimise its marketing strategy and offers for this category of product.

ROI marketing case studies for Elsevier Healthcare

Reed Elsevier is one of the world’s largest producers of clinical information in books, journals and online

Elsevier asked Metro Research to develop Return On Investment case studies for marketing ClinicalKey. ClinicalKey is a Clinical Insight Engine, providing fast and comprehensive access to all of Elsevier’s clinical content online.

We conducted qualitative and quantitative research with CK users in major hospitals in Europe to provide an objective assessment of the impact of using ClinicalKey in their work.

We prepared a number of case studies for the European sales and marketing team to use in winning new business from medical institutions.

Household goods research for LG

LG commissioned Metro to conduct research in the UK to explore consumer responses to products in retail and pop-up demonstration settings.

We covered various products including flat screen 3D TVs, sound bars and washing machines.

Our insight helped LG develop more effective consumer engagement in retail settings, leading to enhanced feedback from consumers on products and higher interest in purchasing.


We've got it covered....

The Metro Research Network

With experienced professional research partners in all major countries...Metro regularly conducts research in Europe, Middle East Africa and US. We also work in China, Japan, Malaysia, Singapore, Australasia, Latin America, Russia and India

The Metro team includes specialists in: marketing, business development, product development, data analytics, usability, quantitative and qualitative research, and statistics.

 Steve Morantz 
Managing Director

Steve is a very experienced senior technology consultant, with over 25 years experience in research and consulting.

He is a trusted consultant advisor to many large technology organisations and regularly runs major research projects in Europe, Middle East and Africa.

Steve is also Non-executive Director at ecommerce business www.baobella.com